Here are two reasons why real estate agents take the concept of kerb appeal so seriously, and why they try to encourage their clients who are selling their properties to put effort into giving their properties greater kerb appeal.  A property's kerb appeal can result in higher numbers of people bidding on it One reason why real estate agents are so passionate about the concept of kerb appeal is that a property with plenty of kerb appeal can often end up being bid on by a higher number of people than a property whose exterior isn't in good condition.